Top 10 PR Secrets for Christian Authors by Pam Perry

TOP 10 PR SECRETS FOR CHRISTIAN AUTHORS
Presented by Pam Perry

http://www.PamPerryPRCoach.com

1.      Pray. Ask God to show you WHO to contact and WHEN.   If you are hiring a publicist, ask God to lead you to the right person.  Know in your “knower” that it is a divine connection.

2.      Be a database collector.  I have been known to go to my 30-year reunion and add folks from there to my database.  Eblasts are great. It’s called viral marketing – it spreads like virus. Have a system to stores and retrieve your names/contacts.

3.     Join groups where media attend. I joined the National Association of Black Journalists as an associate member. I go to their meetings and some have become friends and it’s a lot easier to get things in the press if people know you. Go to CBA!

4.      Read what the “best sellers” are doing. Go to their websites. Look at their previous hits. See if you can get their galley and see what their marketing plan entailed and modify to fit your book.

5.      Ask your target market (you have defined one right) what they read, listen to and how they get their news and information – and you read the publications too. Research.

6.      Go to other author book signings. You reap what you sow and you will learn a lot in the process. They may even share their “secrets” with you.  Fellow Christian authors are never competitors…. we are all in the business of spreading the Gospel.

7.      Know what constitutes a best-seller. How many copies need to sell?  What stores report? How to they report?

8.      Contact at least two media people a day.  Building relationships is key.  Use your “signature” on everything. Never let something go out without your website on it!

9.      Look at other author press kits. Go online and see other author’s “press rooms” on their sites. Embellish your kit to add the “best” ideas of the best.

10.     Apply at least ½ the information you know about PR and marketing from conferences, books and articles you read.  You’ll be ahead of the game for sure.

Pam Perry, www.MinistryMarketingSolutions.com
for Greater Grace Temple’s Pastor & Church Leaders Conference

www.blogtalkradio.com/ministrymarketingsolutions
www.MinistryMarketingSolutions.com
http://www.PamPerryPRcoach
NEW: http://www.linkedin.com/in/pamperryprcoach
If you believe the invisible — you can do the impossible.
VICTORY is assured to those who endure!
visit My Blog! http://www.ministrymarketingsolutions.blogspot.com