An Honest Conversation About Online Book Marketing by Dee Stewart

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Every day I spend a significant amount of my work day online. If not creating a client’s mar-comm materials, networking with my contacts, or researching & obtaining more pr opportunities, I’m analyzing my deliverables. What tangible milestones can I bring back to my clients that shows that we are moving steps forward on our book marketing [...]

Queen of American Publishing

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This week’s topic at RAW4ALL yahoo group (our literary hang-out) is on  the literary industry. What are your overall thoughts on the literary industry?  What about as it relates to African-American authors?  What do you think we’ll see in the next 5-10 years and what one thing would you do if you were in charge [...]

Using Blogs, eBooks, and Online Social Networking to get THE WORD Out

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Thanks for joining us today as we continue our feature on e-books.  Sylvia Hubbard was gracious enough to share  her workshop geared toward authors on using blogs, e-books, and online social networking to get the word out about your books.  Please feel free to post any questions or comments you have and Sylvia will be [...]

The #1 Reason Your Book Marketing Efforts Fail on Facebook

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Last month I asked a question on my Facebook profile: If you could give up one social media platform– Twitter or Facebook– what would it be? Most respondents chose Facebook, because they didn’t get it. Although the results weren’t shocking, they were problematic. Many of those responders were authors… African-American authors.  But in this “Relationships [...]

3 Press Release Don’ts for Authors by Dee Stewart

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As a literary business hybrid, I get to see the publishing industry in three dimensional terms. As a writer, I share the same pangs and long hours of marketing my latest writing project or literary event. As a publicist, I spend hours creating the best press release for my clients with hopes that it grabs [...]

Are Black Authors too Late to Jump on the Bandwagon by Dee Stewart

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Are Black Authors too Late to Jump on the Bandwagon by Dee Stewart For the past month I’ve found something quite peculiar in my email inbox, tons of social media notices. From Twitter Direct Messages[DMs] to Facebook Notifications to Messages from some member of an online community I belong to. I belong to at least [...]

Missed Opportunities (Ways to Market)

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It’s no secret that marketing your written work can cost a lot of money, but the truth is, it really doesn’t have to. The Internet is full of marketing avenues and many of them are free. Who doesn’t have a Facebook, MySpace or Twitter account? What about Skype or LinkedIn? If you don’t have one; [...]

FAFR: The #1 Reason Why Your Newsletter Bores Readers by Dee Stewart

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Yesterday I arrived in Orlando for the Faith and Fiction Retreat. This town was my childhood summer home. I learned how to ride a ten-speed bike very fast, that Michael Jackson was the best thing since hot peach_cobbler with a scoop of homemade ice cream drizzled on top, and how to kiss a sixteen-year-old Jamaican [...]