Black Books, Authors, Book Reviews, Events & More
Every day I spend a significant amount of my work day online. If not creating a client’s mar-comm materials, networking with my contacts, or researching & obtaining more pr opportunities, I’m analyzing my deliverables. What tangible milestones can I bring back to my clients that shows that we are moving steps forward on our book marketing [...]
Whoever said imitation is the greatest form of flattery lied. Or they haven’t been on the receiving end of someone listening to your plans and ideas, in confidence, and using them for their own, personal gain. A recent experience had me livid. I wanted to jump through the computer and practice my best old school [...]
The Author Press Kit by Yolanda M. Johnson-Bryant Marketing is very importing to an author, so it goes without saying that every author should have a professional press kit in their possession. Obtaining and building a press kit is not that difficult, but can range anywhere from low priced to high priced. If you are [...]
Last month I asked a question on my Facebook profile: If you could give up one social media platform– Twitter or Facebook– what would it be? Most respondents chose Facebook, because they didn’t get it. Although the results weren’t shocking, they were problematic. Many of those responders were authors… African-American authors. But in this “Relationships [...]
As a literary business hybrid, I get to see the publishing industry in three dimensional terms. As a writer, I share the same pangs and long hours of marketing my latest writing project or literary event. As a publicist, I spend hours creating the best press release for my clients with hopes that it grabs [...]
Are Black Authors too Late to Jump on the Bandwagon by Dee Stewart For the past month I’ve found something quite peculiar in my email inbox, tons of social media notices. From Twitter Direct Messages[DMs] to Facebook Notifications to Messages from some member of an online community I belong to. I belong to at least [...]
A few weeks ago I received an email from a Christian Fiction Blog (www.christianfiction.blogspot.com) subscriber that surprised me. He/she thanked me for my blog (it turned 5 this past July) and told me that she/he had printed many of my posts and put them in a notebook. For years he/she had been using my tips [...]
Every day people follow me on Twitter with hopes to get a glimpse of my day. Why? For some odd reason some think that having a pr firm and being a publicist is glamorous and pays well(Ha!) And others, especially authors who may have been burnt by a lit pub think that this job is [...]
TOP 10 PR SECRETS FOR CHRISTIAN AUTHORS Presented by Pam Perry http://www.PamPerryPRCoach.com 1.     Pray. Ask God to show you WHO to contact and WHEN.  If you are hiring a publicist, ask God to lead you to the right person. Know in your “knower†that it is a divine connection. 2.     Be a database collector. I [...]
